How to write a business-generating H1 tag
Grab that list of keywords you came up with when you described your what you do and for whom you do it. You’ll use these keywords to describe the main topic of each page on your website, within its H1 tag.
Formula for writing a good H1 tag
Your main business focus
Who you do it for
If you have a regional or location-based business, what area do you serve?
Example: Health Coach for Menopausal Women
Example: Fitness Instructor for Professional Athletes in Atlanta GA area
Behold: a strong H1 tag. It tells the search engines exactly whom they should send to you.
Added, huge bonus: Having a heading on each page that contains a clear statement of your purpose assures the human visitors to your website they are in the right place (or gives them the ability to move on quickly if they are not your ideal client).
For guided help with updating the H1 tags on your website, book your seat in the next SEO Masterclass!
