One lost opportunity I see often is a website with no clear Call to Action (CTA). Visitors come and go without leaving a trace, because they have not been given an action to take.

Pave the way for big sales with another quick addition to your homepage.

People want to find the best person to answer their question or solve their problem, especially when money is involved. They want some assurance that you have the education and experience to get them where they want to go.

One of the first things people want to know before they do business with someone is whether or not that person is trustworthy, particularly in the health and wellness industry.

Along with the H1 tag, your homepage’s title tag is the most critical SEO (search engine optimization) element of each page of your website. The page title is a bit of HTML that provides the name of each page of your website. This title is displayed in search engine results pages as the clickable link in blue.

This formula will allow you to describe the main topic of each page on your website, within its H1 tag.