It’s all about trust – add this to your homepage to build it
One of the first things people want to know before they do business with someone is whether or not that person is trustworthy, particularly in the health and wellness industry.
Will they provide the service or transformation they promise?
Will they do a good job?
Are other people happy they’ve spent their money here?
Building trust with your community and potential clients
A glowing testimonial is one of the most business-generating elements you can have on your homepage.
It shows potential clients that they are safe giving you their money and time. It begins the trust-building process on a strong foundation.
Testimonial basics
Choose a testimonial for your homepage that showcases work you’ve done with your top-line product or service, and that mentions the name of that product or service.
Include the person’s name or initials with the testimonial.
Ideally the testimonial will mention some of your primary or secondary keywords for your homepage.
Don’t have a testimonial? Ask a happy client if they would be willing to write one for you!
Where to put the testimonial
Place the testimonial within the layout of the homepage near the product or service it mentions. If you are comfortable with website design you can add the testimonial yourself, or you can ask your website designer for help in getting it placed properly on your homepage.
Want my guidance as you make these crucial updates to your website? Book a seat in the next SEO Masterclass!
