A keyword is a word or phrase that describes what you do and indicates the main purpose of your website. Writing your H1 tag to include the primary keyword for what you do is one of the Most Important Business-Generating steps you can take to create a website that works for you.

Arguably The Most Important SEO element of each page of your website is the content of its H1 tag on each page. In the very least it’s tied for first place with the page title in importance.

The H1 tag is part of the HTML code of your website. Search engines use this bit of code to determine what the primary point of the page is.

Search engine optimization (SEO) is the art and science of increasing the visibility of your website and business with your ideal clients in search engine results.